8 Tips for picking a better domain name

Choosing the Right Domain Name: Tips for Memorability and SEO

These tips for selecting a domain name not only coincide with easier search engine indexing but also take into consideration fundamental human psychology and memory. Human memory is vital because if your potential visitors cannot easily recall or correctly type your web address, they are significantly less likely to reach their intended destination.

Here are key considerations for choosing a memorable and effective domain name:

1. Choose a .com extension: While other extensions exist, .com is still the most recognized and trusted domain extension globally.
2. Use your brand name: Your domain name should ideally be your brand name. This reinforces your identity and makes it easy for customers to find you.
3. Don’t use exact match domains: Avoid domain names that are just exact keywords (e.g., “bestsellingshoesonline.com”). Partial match domains are acceptable in some cases, but a domain based on your brand name is always preferred for long-term strategy and branding.
4. Make it memorable: A good domain name is easy to remember after seeing or hearing it just once or twice.
5. Ensure it’s easy to spell: Avoid unusual spellings or words that are commonly misspelled. Simplicity is key.
6. Avoid special characters: Hyphens and numbers can be confusing and make the domain harder to remember and share. Stick to letters.
7. Avoid intentional misspellings: While some brands intentionally misspell for uniqueness, it can make the domain hard to recall and type correctly for most users.
8. Under 14 Characters: Generally, shorter domain names are better as they are easier to remember and less prone to typing errors. Aim for under 14 characters if possible.